Opinion: they should fire their PR team asap

I'm of the opinion that the BSB brand is not being getting the representation that it deserves and that they should fire everyone involved in stuff like this:

https://youtube.com/shorts/8i5cHhqzBcY?si=u2_QjP8hctJ7Tixo

This is just one example.

One of the biggest and iconic groups ever and they're brandname is being promoted in an extemely cheap way like this for years now. Using a screaming squirrel. Give me a break.

They should've been focusing much more on their musical legacy and give much more thought into what they're putting out there that helps cement their names in the right way.

What do you guys think?