Broadway theaters

Can we discuss some of the non-show aspects of Broadway that need refreshing ? 1. Seats. I am so sick of paying $300-$400 a seat and feeling so uncomfortable for three hours. It’s agony. (I’m talking to you St James theatre). Love to see the theaters invest in a new larger seats. One idea is to create 4 or 5 rows of “extra comfort” seating. Charge more for much more leg room and wider seats. I know I’d pay extra! 2. Merch. How is it all so BLAND. Cats Jellical Ball at PAC was inspired like Broadway shows aren’t (cat ear umbrella). How is there a record on sell for Sunset Boulevard but not LA style sunglasses? A branded disposal camera could be cool. 3. Playbills. Maybe option of a QR code that opens up a program with cast interviews, behind the scenes and making off videos, links to performers socials.
What else ?