What’s the best CRM software for a small business, and why?

I’m looking for a user-friendly and affordable CRM to help manage customer relationships, track leads, and streamline sales. There are so many options out there—Legitt AI CRM, HubSpot, Zoho, Salesforce, etc.—but I’d love to hear real experiences and recommendations. What do you use, and what do you like/dislike about it?