San Martin prices and quality

Is San Martin more like an American/Swiss watch brand now? Are they pricing higher cause brand? Or am I missing something? As users of Snm can you give me a review on their watches and how much better they compare to their Chinese counterparts?

I mean, they're no Swatch charging 300 bucks for acrylic and plastic and calling it affordable watches, so I'm not complaining. But they have been priced relatively higher here for a long time, offering similar values to some other brands here. So, Im just wondering.