Is Wall Street Pepe a scam?

I’m just getting to it memecoins and this would be my first buy. I found WEPE via some web link and following a deep dive I have some thoughts and concerns. Ok so the brand and web presence is great, strong Twitter community. Features in the Wall Street journal and a whole host of others. I’ve watched some other YouTubers who are saying the marketing is very similar to several projects which have turned out to be scams. One thing is I’ve checekd their IG followers and they’re bought followers and bought likes. Perhaps the IG channel could be a fake too. What’s the general thoughts on this?