Is this sketchy raw fish I bought off Amazon good on a lox bagel?

I want to lox so I bought raw fish from Amazon. But even though I can read and the package says it has to be cooked, can I still lox it? I really really want to lox this bagel so I am asking you, randos on Reddit, would you eat this raw fish? Or would you lox it?

Also, what is lox?