Does the college you go to really matter?

I've heard tons of people say that a degree is just an HR checkbox and no one really cares where you went to school. (As long as it's accredited obviously)

However, I've also heard that it definitely does matter and employers are more likely to choose applicants from a more well-known school.

But I'm sure that your experience, skills, and certifications are more important than where you went to school.

What do you guys think?