What, in your opinion, was the most INNOVATIVE product you tried this year?

While a lot of beauty these days seems to be brands copying other brands, what’s something that struck you as truly innovative? Not gimmicky - something that was a breakthrough, new development, something that actually wowed you. Packaging, formula, shades…curious to hear!

Also curious: is there something that strikes you as innovative and has potential but is just not quite there yet or misses the mark ever so slightly?