Determining the "face of the league" is actually extremely easy.
Bill and Ryen kept stumbling over this with vague notions of "a winner" and "just kinda has it" type analysis. Nope. The face of the league is whoever is the favorite player of 9 year boys. Kids are shameless, barefaced front runners with no loyalty to any particular franchise or fanbase. If your proverbial poster isn't on a kid's wall then you're not the face of the league. You're just not!