PhD in Urban Planning

I have received 5 rejections in total back to back despite being published 10+ articles, decent gpa 7.51/10, 3yrs experience.

Now, there might be lot of factors in this rejection but what does it even mean "we don't find faculty fit" if, I have futuristic or boundry pushing concept, obviously faculty will hesitate to take that research!

But why am I being punished for it lol

Edit - My research is usually Technology - City Design ( it can take radical narratives such as Artificial intelligence, cognitive science, parametric design, environmental modelling, simulation etc)