Email Marketing for Life Science Research Firm / BioTech

Hi all,

I do marketing for a life sciences research firm that provides DNA/RNA sequencing, microbiome analysis, microbial genomics, and bioinformatics services. We provide service for academic researchers, private companies, and those doing clinical research.

I support the marketing program of our company and have found success with methods like PPC ads, but have not found similar success with email marketing. I have an email list of about 4-5,000 people, ranging from contacts in academia research circles to those in biotech / related industry niches.

In the past, I've sent out emails using our past client work as "case studies" to showcase our strengths, but the ROI on that campaign wasn't what I was hoping for.

Curious if anyone in this community has experience marketing for biotech/scientific research and how they've found success in the email marketing space?

TIA!