Yesterday I had never heard of a jellycat and today I am being financially crippled by them

In Manhattan to visit my wife’s family and we took my daughter to FAO Schwartz last night to look at “jellycats” I thought this was going to be some kind of candy but it turns out they are $50 stuffed animals the size of my hand.

After my daughter picked out 2 she liked we link up with my wife in the store, and she has like 10 of these fuckers in her arms. Wtf? The place was packed too and they had a whole restaurant type thing going on. Why are these so popular? What happened to beanie babies?